Give an analogy to help illustrate the bigger picture, and to help the prospect grab hold and be "grounded" again...
NOTE: analogies are often used in the health & beauty space when products can get a bit more technical and science-y...
So if you need to break down how our metabolism works, many times we would use an analogy that our market would be super familiar with...
That can be anything like, "did you know our bodies are like a home?" And then break down the similarities, while making connections to something the prospect is familiar with to something that could be new information.
It's not used all of the time. If the offer is fairly simple, cut & dry, then probably not needed.
Analogies overall help with understanding, which in turn has the prospect become more connected to the offer.